I have been representing injured cyclists for over 20 years. In my experience, cyclists tend to minimize their injuries and handle claims to the insurance company on their own. While I find most cyclists to be educated and accomplished, these qualities can blind them to the realities of personal injury claims. You may be the president of a Silicon Valley start-up, a medical doctor or college professor (all former clients of mine), but the insurance industry knows how the personal injury game is played – and you do not. Representing yourself is a big mistake. Doing things correctly starts immediately after any accident.