RBR Subscriber Survey Results

This 20-question RoadBikeRider.com Newsletter subscriber survey was conducted on September 14-23, 2006. A link to the survey page on our website appeared in the 09/14/06 newsletter e-mailed to approximately 50,000 subscribers. 

Each subscriber's link was unique and good for one-time access to the survey. This ensured that no one could answer more than once.

Interested in cross-tabbed results? Comments or suggestions? Please write to feedback@roadbikerider.com.

For information about advertising in the weekly RoadBikeRider.com Newsletter, click for businesses or individuals.

Subscriber Highlights

• 88.8% are male

• 52.8% are aged 41-55

• 42.6% have annual household incomes greater than $100,000

• $2,460 spent for best road bike

• 8 mean number of online purchases for cycling

• $392 mean amount that will be spent on bike gear in next 12 months

• 60.3% very/somewhat interested in taking a commercial bike tour

• 65.9% always/usually/sometimes read RBR Newsletter classified ads

• 94.1% very/mostly satisfied with RBR Newsletter

1. What is your gender? 4066 people, or 99.88% of all respondents answered this question Mode: Male     2. What is your age? 4067 people, or 99.90% of all respondents answered this question Mode: 46-50 Mean: 48.00 Median: 48.00     3. Where do you live? 4041 people, or 99.26% of all respondents answered this question Mode: U.S. East (ME, NH, VT, MA, CT, RI, NY, PA, NJ, DE, WV, MD)     4. What is your profession? (Based on Census Bureau categories) 4047 people, or 99.41% of all respondents answered this question Mode: Professional specialty     5. What is your household income? 3834 people, or 94.18% of all respondents answered this question Mode: $100,001 - $125,000 Mean: 95073.31 Median: 95000.00     6. How many years have you been riding the road? 3983 people, or 97.84% of all respondents answered this question Mode: More than 25 years Mean: 9.24 Median: 6.00     7. How many road miles have you ridden in the last 12 months? 3935 people, or 96.66% of all respondents answered this question Mode: 2,001 - 3,000 Mean: 3690.69 Median: 3500.00     8. How many road bikes do you personally own? 4025 people, or 98.87% of all respondents answered this question Mode: Two Mean: 2.04 Median: 2.00     9. Which types of bikes do you personally own? (Hold down CTRL key and click all that apply) 4028 people, or 98.94% of all respondents answered this question Mode: Road racing bike     10. What is the most you have spent to purchase a road bike? 4053 people, or 99.56% of all respondents answered this question Mode: $1,501 - $2,000 Mean: 2458.27 Median: 2250.00     11. Do you plan to purchase a new road bike in the next 12 months? 4020 people, or 98.75% of all respondents answered this question Mode: No     12. Excluding bike purchases, how much do you expect to spend on road cycling products in the next 12 months? 4043 people, or 99.31% of all respondents answered this question Mode: $251 - $500 Mean: 391.81 Median: 375.00     13. How many times have you purchased cycling products online from a website? 4019 people, or 98.72% of all respondents answered this question Mode: More than 25 times Mean: 7.99 Median: 8.00     14. When you read the RBR newsletter, how often do you look through the Classified Ads? 4019 people, or 98.72% of all respondents answered this question Mode: Sometimes     15. Thinking about the last 10 issues you have received, how many links to advertiser websites have you clicked and visited? 4056 people, or 99.63% of all respondents answered this question Mode: 1-3 links Mean: 3.07 Median: 2.00     16. What is your level of interest in taking a trip with a commerical bike touring company? 4038 people, or 99.19% of all respondents answered this question Mode: Somewhat interested     17. Overall, how satisfied are you with the RBR newsletter? 4023 people, or 98.82% of all respondents answered this question Mode: Very satisfied     18. Which department do you like BEST in the RBR newsletter? (Choose one) 4021 people, or 98.77% of all respondents answered this question Mode: I don't have a favorite department     19. Which department do you like LEAST in the RBR newsletter? (Choose one) 4002 people, or 98.31% of all respondents answered this question Mode: I don't have a least-favorite department     20. Finally, which term BEST describes you as a road rider? 4044 people, or 99.34% of all respondents answered this question Mode: Fast recreational rider