Tips for Writing
Ads that Work!
Classified-style advertising with RoadBikeRider.com may be different than you've experienced with other websites and publications.And that's what makes RBR Advertising better! Consider these unique advantages:
Low cost! You write your ad. No costs for agencies, copywriters or artists.
Targeted! Customize your ad copy to pitch the best deal you've got going.
Flexible! Change your ad copy every week if you'd like. Never a charge.
Make maximum use of these advantages by including an attractive, tangible offer in your ad. Doing so guarantees a greater response.
Just listen to internet marketing guru Debbie Weil:
"Online text ads are a form of direct-response marketing. Your goal is an instant click, NOT a sale or even a lead. That's the job of your landing page.
"The most effective offer is one that screams, You get... not 'let us tell you about our great company.' Instead, tell prospective customers what they get right away when they click through."
The most successful ads at RoadBikeRider.com include a sale item or special discount for our 61,000+ RBR newsletter subscribers. That's what sparks the "instant click" that Debbie Weil speaks of.
Make your ad pull our roadies to your site. Then the price, quality and selection of your products or services will generate the sales!